James Florance

James' passion is to assist his clients achieve their property and financial goals. Loan protection forms part of this.

James Florance has been in the mortgage and finance industry for over 20 years, with many career highlights and challenges to boot.

James’ list of accolades is a clear testament to the passion he has for his work and his customers.

Winner of the Mortgage Choice Business Choice Excellence Award: 2009, 2011, 2012, 2013, 2014, 2015, 2016, 2017, and 2018.
Winner of the Mortgage Choice Business Driver Award 2011/2012
Mortgage Choice CEO Award Finalist 2011/2012
National Growth Award Winner, 2017
ALI Group QLD Broker of the Year, 2017
Australian Mortgage Awards Finalist – Broker of the year, 2017

and now ALI Group Broker of the Year National Winner for 2018.

“I feel very humbled for the recognition for doing something I truly believe in, which is protecting my clients and their families. My clients put their trust in me with what will be their biggest financial commitment – the purchase of their family home”.

James puts his winning formula down to ensuring his clients are fully informed, educated and protected if the unexpected should happen.

A simple approach to a winning business

James’ approach to generating more business isn’t complicated and is based around strong referrals. By offering a high level of service and customer care to his customers, the more likely they will recommend him to others.

“I pride myself on providing my clients with exceptional customer service. First and foremost, I try to make the process of getting a home loan as easy and hassle-free as possible for my clients, after all, this is meant to be an exciting time in their life”. 

James ensures he explains everything clearly to his clients, listens to their needs, answers their enquiries promptly and makes sure they always feel valued.

One’s home is a wonderful place

Before James became a Mortgage Broker, he had previously worked in credit and insurance where he witnessed first hand the difference a death benefit payment could make. Protecting clients therefore comes naturally to James and he works hard to embed loan protection into every customer interaction.

“I recognise that one’s home is a wonderful place; somewhere to rest, relax and enjoy life as well as being a great investment for one’s financial future. Having the right home loan is what makes all this possible”.

In addition to having the right home loan, James believes having the right backup plan in place is crucial. James is a strong advocate of having a plan in place in case life does not go as planned.

Advice to brokers

James’ advice to brokers who have perhaps heard “no” just one too many times and have lost their nerve with bringing protection into their customer interactions is simple…

“Always offer and NEVER assume”.

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