ALI Group launches national radio campaign
ALI Group launches a national radio campaign which will “hero” Mortgage Brokers
ALI Group is investing in a national radio campaign which will target 25 to 45-year old first home buyers, owner occupiers and families. The campaign will highlight the critical role mortgage brokers have in preparing their customers for the unexpected.
The campaign, which will launch from Wednesday 5 September 2018 and run throughout Spring, will strongly promote the Mortgage Broker channel. Following on from the recent MFAA campaign, Your Broker Behind You, ALI will ‘hero the mortgage broker’ in a manner not readily known to home and property buyers.
ALI CEO, Huy Truong says the campaign is about increasing awareness of loan service risks over a 30-year period and that a broker can help with these risks as part of the loan process.
“ALI’s research with Core Data highlighted that 96% of homebuyers expected their mortgage broker to educate them on risks to loan service and to put in place a solution if the client has no plan B”.
“This campaign is all about making homebuyers aware that their mortgage broker can meet this expectation. The fact that ALI has paid out over $80m for serious and terminal illnesses, death and involuntary unemployment reinforce that these risks are real, and the brokers involved were pivotal to their clients having financial protection in place”, says Huy Truong.
The radio content and messaging will highlight the importance of thinking about the unthinkable, sharing scenarios based on actual mortgage holders who have been impacted by real-life events and how their broker helped prepare them for it.
Loan Protection Plan is jointly issued by Hannover Life Re of Australasia Ltd ABN 37 062 395 484 (Death, Terminal Illness, Living and Accidental Injury Benefits) and QBE Insurance (Australia) Limited ABN 78 003 191 035 AFSL 239545 (Involuntary Unemployment Benefit). It is distributed by Australian Life Insurance Distribution Pty Ltd ABN 31 103 157 811 AFSG 226403 (ALI). ALI receives commission for each policy sold. Any advice provided is of a general nature only and does not take into consideration your personal objectives, financial situation or needs. You should consider the Product Disclosure Statement when deciding if this product is appropriate for you.