ALI launches #NoRegrets national digital campaign
ALI Group has launched a new marketing campaign as of 1 February 2019 which aims to drive Australian home and property buyers to speak with a mortgage broker.
The campaign, titled ‘No Regrets’, will again promote mortgage brokers and their ability to protect clients as part of the loan process.
The core messaging behind the #NoRegrets theme is “there are a lot of regrettable decisions in life, taking out loan and mortgage protection with your broker won’t be one of them”.
ALI began promoting mortgage brokers and loan protection to consumers on TV back in 2017.
This was followed up with a national radio campaign in 2018 which focused on ‘how a broker can prepare a client for the unexpected’. To kick off 2019, ALI are launching the No Regrets Campaign which will be displayed over 5 million times to home and property buyers.
ALI Group, CEO, Huy Truong says “We felt it was important for ALI to communicate to consumers about the great service brokers provide, including protecting them. With the record broker market share of 59.1% reflecting more and more Australians looking to brokers as the key pathway to obtain finance, expertise, market knowledge and education, we wanted to launch a positive and engaging campaign early in the year given the Royal Commission backdrop.”
The campaign targets Australian’s currently considering a home or property purchase - particularly first homebuyers. The campaign will be engaging with them in their ‘digital habitat’ – realestate.com, Facebook and rate comparison sites.
“Our message of ‘Loan Protection – it’s how your mortgage broker prepares you for the unexpected’ will be delivered in a more humorous style throughout these digital mediums. Importantly, the call to action is to ask an ALI authorised broker for more details”, says Truong.
The campaign will use humour and fictional characters ‘Jane and Tony’ to demonstrate the concept of #NoRegrets. Click below for your sneak preview:
Furthermore, ALI Group will provide authorised brokers with customer-facing tools to leverage the campaign that further increase awareness and education.
About ALI Group
ALI Group is a leading provider of loan and mortgage protection to Australian home and property buyers.
Since 2003 we've protected close to 200,000 Australians with almost $51 billion in cover.
Our mission is to protect Australian home and property buyers from financial hardship. We have a close affiliation with the mortgage broking industry – and more than 4,500 brokers nationwide are authorised to offer our products.
For more information
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Marketing and Communication Executive
PH: 02 82242505
Loan Protection Plan is jointly issued by Hannover Life Re of Australasia Ltd ABN 37 062 395 484 (Death, Terminal Illness, Living and Accidental Injury Benefits) and QBE Insurance (Australia) Limited ABN 78 003 191 035 AFSL 239545 (Involuntary Unemployment Benefit). It is distributed by Australian Life Insurance Distribution Pty Ltd ABN 31 103 157 811 AFSG 226403 (ALI). ALI receives commission for each policy sold. Any advice provided is of a general nature only and does not take into consideration your personal objectives, financial situation or needs. You should consider the Product Disclosure Statement when deciding if this product is appropriate for you.