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Our Leadership Team

Our Leadership Team

ALI Group has an executive team who share the vision of making My Protection Plan accessible and affordable for all Australians.

Emily Sofkovska


Chief Executive Officer 

Emily joined ALI Group as Chief Executive Officer in April 2023. Prior to joining ALI, Emily led specialist insurer, LFI Group, helping protect customers and their assets when they need it most. Emily brings a wealth of industry experience to the role from previous positions at Westpac, Bank of Melbourne, Allianz, TAL Insurance and Commonwealth Bank. An advocate for personal development, she’s certified in team management and communicating for impact with McKinsey & Company and in General Insurance with ANZIIF. She has a Bachelor of Science (Psychology) from Victoria University and is studying for a Bachelor of Laws and a Bachelor of Business.

Dan Ward

Chief Financial Officer /Chief Operating Officer DanOurPeople

Dan joined ALI Group in May 2009 as Chief Financial Officer and over time this has evolved to include operational responsibilities including technology, policy administration and claims management. 

Prior to joining ALI Group, Dan has held a number of senior finance roles, including Director of Group Finance at Allco Finance Group and product management for life products at Westpac.

Julianne McKnight

Head of Risk and Compliance GabrielleOurPeople

Julianne joined ALI Group in 2012 as Head of Risk & Compliance, bringing with her a unique skill set which she has gained from over 25 years in the lending, financial planning and managed investments arena.

Prior to joining ALI Group, Julianne has worked at PLAN, where in 2000 she launched the aggregator in Queensland. Julianne was also Head of Compliance and Risk Manager for Broker Platforms for Challenger and Advantedge.