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ALI welcomes a new strategic shareholder and partner

A message from ALI Group CEO, Huy Truong

I am excited to announce that Liberty Financial has invested to become a strategic shareholder and partner in ALI.

With a shared passion for the third party channel and for providing homeowners and mortgage brokers with innovative and valued financial solutions, Liberty and ALI are a natural fit.

The general insurance business of Liberty group company, LFI, that has focused on the motor dealer channel with asset protection, complements the life insurance expertise of ALI. Liberty will now partner with ALI, the market leader in mortgage protection with its suite of life and trauma products.

Since ALI was established in 2003 we have protected more than 175,000 Australian home and property buyers with almost $50 billion in cover. We have achieved that success with an unwavering focus on supporting mortgage brokers and on the protection of their clients. Today, our vision of protecting Australian home and property buyers is shared with almost 4,500 brokers who protect their clients with ALI.

ALI is proud of the market leadership we have achieved. Introducing a new strategic partner with extensive third party industry experience, industry commitment and shared values gives us the platform to consolidate our leadership and pursue the next phase of growth.

As both Chief Executive Officer and shareholder, it was important to me that our strategic partner not only added expertise, but was culturally aligned. Liberty fits that brief perfectly. Not only does it have extensive experience in, and commitment to, the broking industry as demonstrated by their twenty years of broker engagement; they are also an innovator and believer in risk protection.

As you know, Australia is widely reported to be under insured. This is especially true of young families and mortgage holders with significant debt. ALI has dedicated itself to protecting this market where financial vulnerability resulting from serious illness or involuntary unemployment can be severe.

Through this partnership we want to support more brokers to help their customers make an informed decision around risk and mortgage protection.

Huy Truong


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